Cookie Policy
1. Introduction
This Cookie Policy explains how MySkinIQ LLC ("MySkinIQ," "we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at myskiniq.shop (the "Website").
This policy should be read alongside our Privacy Policy, which explains how we collect, use, and protect your personal information.
By continuing to use our Website, you consent to the use of cookies as described in this policy. You can manage your cookie preferences at any time using the methods described in Section 6 below.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.
2.1 Types of Cookies
Cookies can be classified in several ways:
By Duration:
- Session Cookies: Temporary cookies that are deleted when you close your browser. They help websites remember what you did on previous pages.
- Persistent Cookies: Cookies that remain on your device for a set period (specified in each cookie's expiration date) or until you delete them manually.
By Origin:
- First-Party Cookies: Set by the website you are visiting (in this case, myskiniq.shop).
- Third-Party Cookies: Set by domains other than the one you are visiting. These are typically used for analytics, advertising, or security services.
By Purpose:
- Strictly Necessary Cookies: Essential for the website to function. You cannot opt out of these.
- Performance/Analytics Cookies: Help us understand how visitors interact with our website.
- Functionality Cookies: Remember your preferences and settings.
- Targeting/Advertising Cookies: Used to deliver relevant ads. We use Google AdSense to display contextually relevant advertising on our blog and other pages. These cookies require your consent.
3. Cookies We Use
The following table provides detailed information about the cookies used on our Website:
3.1 Strictly Necessary Cookies
These cookies are essential for the Website to function properly. They enable core functionality such as security, form submissions, and bot protection. You cannot opt out of these cookies as the Website would not function correctly without them.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_GRECAPTCHA |
Google reCAPTCHA | Bot detection and prevention of automated spam and abuse. Used to distinguish between humans and bots when submitting forms. | 6 months | Third-Party |
__firebase_auth |
Firebase | Session management for Firebase services. Required for secure form submission to our database. | Session | Third-Party |
3.2 Analytics Cookies
We use analytics cookies to understand how visitors interact with our Website. This helps us improve our content, user experience, and marketing efforts. These cookies collect information anonymously and report website trends without identifying individual visitors.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_ga |
Google Analytics 4 | Used to distinguish unique users by assigning a randomly generated identifier. This cookie calculates visitor, session, and campaign data for site analytics. | 2 years | Third-Party |
_ga_G-6VB4CXNBYW |
Google Analytics 4 | Used to persist session state and track user interactions across pages within a single session. | 2 years | Third-Party |
_gid |
Google Analytics 4 | Used to distinguish users and aggregate page views within a 24-hour period. | 24 hours | Third-Party |
3.3 Advertising Cookies
We use Google AdSense to display contextually relevant advertising on our Website. These cookies help serve ads that are relevant to the content you are reading and measure ad performance. Advertising cookies are only set after you consent to non-essential cookies.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
__gads |
Google AdSense | Measures interactions with ads on the site and prevents the same ads from being shown too many times. | 13 months | Third-Party |
__gpi |
Google AdSense | Stores information about which ads have been shown to a user to improve ad relevance. | 13 months | Third-Party |
_gcl_au |
Google AdSense | Used by Google AdSense to store and track conversions for ad performance measurement. | 90 days | Third-Party |
IDE |
Google DoubleClick | Used to serve ads relevant to the user's interests and measure the effectiveness of advertising campaigns. | 13 months (EU/EEA), 24 months (elsewhere) | Third-Party |
test_cookie |
Google DoubleClick | Used to check whether the user's browser supports cookies. Contains no identification information. | 15 minutes | Third-Party |
About Google AdSense
We use Google AdSense to display relevant advertising on our Website. Google uses cookies to serve ads based on the content of the page you are viewing and, where consent is granted, your prior visits to this and other websites.
We have configured Google AdSense with the following settings:
- Ads are contextually targeted to match the subject matter of our content (skincare safety, allergen science)
- Advertising cookies are only activated after you provide consent via our cookie banner
- Google Consent Mode v2 is implemented to ensure compliance with GDPR and ePrivacy Directive
You can opt out of personalized advertising at: Google Ads Settings
About Google Analytics
We use Google Analytics 4 to collect anonymous, aggregated statistics about Website usage. Google Analytics does not collect personally identifiable information unless you voluntarily provide it (e.g., through form submissions).
We have configured Google Analytics with the following privacy-enhancing settings:
- IP Anonymization is enabled (IP addresses are truncated before storage)
- Data sharing with Google products is disabled
- We do not use Google Signals (cross-device tracking)
For more information about how Google uses data, visit: How Google uses data when you use our partners' sites or apps
4. Third-Party Services and Their Cookies
We use the following third-party services that may set cookies on your device:
4.1 Google Analytics (Google LLC)
| Purpose | Website analytics and performance measurement |
|---|---|
| Data Collected | Anonymous usage data: pages visited, time on site, device type, browser, operating system, country/region, referral source |
| Privacy Policy | Google Privacy Policy |
| Opt-Out | Google Analytics Opt-Out Browser Add-on |
| Data Transfer | Data may be transferred to the United States. Google participates in the EU-US Data Privacy Framework. |
4.2 Google reCAPTCHA v3 (Google LLC)
| Purpose | Bot detection and spam prevention for form submissions |
|---|---|
| Data Collected | Hardware and software information, interaction patterns, IP address (processed to generate a risk score) |
| Privacy Policy | Google Privacy Policy |
| Terms of Service | Google Terms of Service |
| Note | reCAPTCHA v3 runs in the background and does not require user interaction. A risk score is calculated to determine if the submission is from a human or bot. |
4.3 Google AdSense (Google LLC)
| Purpose | Display contextually relevant advertising on our Website |
|---|---|
| Data Collected | Page content analysis, ad interaction data, and (with consent) browsing preferences for ad personalization |
| Privacy Policy | Google Privacy Policy |
| Opt-Out | Google Ads Settings or DAA Opt-Out |
| Data Transfer | Data may be transferred to the United States. Google participates in the EU-US Data Privacy Framework. |
| Consent | Advertising cookies are only set after you consent via our cookie banner. Google Consent Mode v2 is used to manage consent signals. |
4.4 Firebase (Google LLC)
| Purpose | Backend services for form submission and data storage |
|---|---|
| Data Collected | Email address (when voluntarily submitted), submission timestamp |
| Privacy Policy | Firebase Privacy and Security |
| Data Location | Data is stored in Google Cloud (us-central1 region) |
5. Similar Technologies
In addition to cookies, we may use other similar technologies:
5.1 Local Storage
Local storage is similar to cookies but can store larger amounts of data. We may use local storage to remember your preferences (such as dark mode settings, if applicable) across sessions.
5.2 Pixels and Web Beacons
These are tiny graphics files (often invisible) that allow us to track when you have accessed certain pages. We currently do not use tracking pixels or web beacons for marketing purposes.
6. How to Control Cookies
You have several options for controlling cookies on our Website and across the web.
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored on your device
- Delete all or specific cookies
- Block third-party cookies
- Block cookies from specific websites
- Block all cookies (note: this may break some website functionality)
- Set your browser to notify you when a cookie is set
Here are links to cookie management instructions for common browsers:
6.2 Google Analytics Opt-Out
To opt out of Google Analytics tracking specifically, you can:
- Install the Google Analytics Opt-Out Browser Add-on
- Use a privacy-focused browser extension like uBlock Origin or Privacy Badger
- Enable "Do Not Track" in your browser (though not all services honor this)
6.3 Industry Opt-Out Tools
You can also use these industry tools to manage your preferences:
- European Union: Your Online Choices (EDAA)
- United States: Digital Advertising Alliance Opt-Out
- Canada: Digital Advertising Alliance of Canada
Important: If you disable strictly necessary cookies (such as reCAPTCHA), some features of our Website may not work correctly. For example, you may not be able to submit forms.
7. Your Privacy Rights
Depending on your location, you may have specific rights regarding cookies and tracking technologies.
7.1 European Union / European Economic Area (GDPR)
Under the General Data Protection Regulation (GDPR) and ePrivacy Directive, you have the right to:
- Be Informed: Know what cookies are used and why (this policy fulfills this requirement)
- Give or Withdraw Consent: For non-essential cookies (analytics), you can withdraw consent at any time by adjusting your browser settings
- Access: Request a copy of any personal data collected via cookies
- Erasure: Request deletion of any personal data collected via cookies
- Object: Object to processing of your data for analytics purposes
- Lodge a Complaint: File a complaint with your local Data Protection Authority
Legal Basis: We rely on your consent (GDPR Article 6(1)(a)) for analytics cookies and legitimate interest (GDPR Article 6(1)(f)) for strictly necessary cookies.
7.2 United Kingdom (UK GDPR)
Post-Brexit, the UK has its own data protection framework (UK GDPR and Data Protection Act 2018). Your rights are substantially similar to those under the EU GDPR. You may lodge complaints with the Information Commissioner's Office (ICO).
7.3 California Residents (CCPA/CPRA)
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the right to:
- Know: What personal information is collected, used, and shared
- Delete: Request deletion of your personal information
- Opt-Out of Sale: We do NOT sell your personal information
- Opt-Out of Sharing: We do NOT share your personal information for cross-context behavioral advertising
- Non-Discrimination: We will not discriminate against you for exercising your privacy rights
To exercise your rights, contact us at [email protected].
7.4 Other Jurisdictions
If you are located in another jurisdiction with data protection laws (e.g., Brazil's LGPD, Canada's PIPEDA), you may have similar rights. Please contact us at [email protected] if you have questions about your specific rights.
8. Cookies on Our Mobile App
This Cookie Policy applies to our Website (myskiniq.shop) only. Our mobile application (MySkinIQ for iOS) does not use cookies in the traditional sense, as cookies are a web technology.
However, our mobile app may use similar technologies such as:
- Device Identifiers: Anonymous identifiers for analytics (e.g., Firebase Analytics)
- Local Storage: Stored on your device for app functionality
- Secure Tokens: For authentication and session management
For details on data collection in our mobile app, please refer to our Privacy Policy.
9. Children's Privacy
Our Website is not directed to children under 13 years of age (or 16 in the EU/EEA for consent to data processing). We do not knowingly collect personal information from children through cookies or otherwise.
If you believe a child under the applicable age has accessed our Website and cookies have been stored on their device, please contact us at [email protected].
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in:
- The cookies and technologies we use
- Legal or regulatory requirements
- Our business practices
When we make material changes, we will update the "Last Updated" date at the top of this policy. For significant changes, we may also provide additional notice (such as a banner on our Website).
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.
11. Contact Us
If you have questions about this Cookie Policy or our use of cookies, please contact us:
MySkinIQ LLC
- Email: [email protected]
- Support: [email protected]
- Website: https://myskiniq.shop
Response Time: We aim to respond to all cookie-related inquiries within 30 days, or sooner where required by law.
Disclaimer: This Cookie Policy is provided for informational purposes and reflects MySkinIQ's current practices. Cookie technologies and privacy regulations evolve over time. If you have specific legal concerns, please consult with a qualified attorney.